Braze · CMO Roundtable Series
Listen. Personalize. Engage. Retain.
A closed-room roundtable series for senior marketing leaders across APAC, extending the conversations surfacing on Braze's City x City circuit into a smaller, sharper setting.
Overview
The conversations that shaped Braze's City x City stage this year keep pointing at the same tension: the tools for engagement have never been sharper, and the room to actually think about how you use them has never been smaller.
CMO x City takes the ideas surfacing across City x City's ANZ and SEA program and gives them a different setting. A closed room of ten to fifteen CMOs, one city at a time, working through the questions that don't fit into a keynote slot. These aren't abstract questions for the marketers in this room. They're the ones sitting underneath every board conversation about marketing efficiency and every renewal number that came in soft.
CMO x City runs alongside Braze's APAC circuit, city by city, giving a small group of senior marketing leaders the space to work through what the big stage only has time to gesture at.
Where does human judgment still outperform the algorithm, and where should it?
How early can you actually catch disengagement before it becomes churn?
What does personalisation look like when it reads as a relationship instead of a broadcast?
Talking points
Where the line should sit.
Before it becomes churn.
Not broadcast.
Between high-attention moments.
The circuit
One closed-room session per city, running alongside Braze's APAC program.
Date & venue: TBC
Register nowDate & venue: TBC
Register nowDate & venue: TBC
Register nowDate & venue: TBC
Register nowDate & venue: TBC
Register nowDate & venue: TBC
Register nowLook past the device and interact with the human being operating it.Bill Magnuson, Cofounder and CEO, Braze
Your hosts
Braze is the customer engagement platform that helps the world's best-known brands build lasting relationships with their customers. Marketers use Braze to listen to their audiences and act on what they hear, delivering personalised messaging across email, mobile, web, and beyond in real time. Braze runs the City x City circuit, and brings that same conversation into this room.
Connecting Innovation. Innovatus Media partners with global technology companies to connect C-Suite leaders around the world with new ideas, ways of working, and technologies. Innovatus' events are built on peer-to-peer collaboration, are private discussions, and are delivered with a lot of humility and informal energy.
Registration
CMO x City is a curated, invitation-only series. Requests are reviewed to keep every room senior, small, and genuinely peer-to-peer.
